Course Objective
This is short term course, the course can be learned in weekends.
Course Content
This is short term course, the course can be learned in weekends.
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| Twitter Marketing for Business Growth |
Course Content
- An introduction to Social Media and Twitter in particular
- What is Twitter and why has it become the phenomenon it has
- Twitter and harnessing the ability of 'immediate' communication
- The ground rules; the major do's and don't about creating a business profile on Twitter.
- How it works - the basics
- How it works - the advanced and little known features
- Etiquette on Twitter
- Who to follow and why
- Establishing and keeping followers
- Using Twitter to build your brand
- Tweeting style and tailoring it to your company
- Driving visitors to your client website through Twitter
- Changing followers behaviour through Twitter
- Direct communication with your followers
- Generating leads through Twitter for offline follow-up
- Essential third party tools and applications
- Twitter and legal implications
- Company on Twitter
- Competitors on Twitter
- The sector in which you operate and Twitter trends
- Achieving your company/organisation goals on Twitter
